Fight+ ‘The Combat Sports Channel’ a satellite platform for all forms of fighting and martial arts.
Our brief was to produce a strong brand and logo-type that could be used across platforms to encourage brand recognition. The Fight+ fist became an iconic part of the brand… bruised and cut to reflect true combat experience.
For the titles and brand motion graphics we shot some of the finest martial artists in the country form all disciplines on c-key and comped them all together in a maelstrom of martial mayhem!
A good, strong project full of energy and excitement… all good wholesome family fun!